Ferrari x Dina Asher-Smith | Bond Street

Events | 28 Apr 2026

A small group gathered at the Ferrari Lifestyle Boutique on Bond Street for a very special women-only event.

British sprinter and European Champion and Ferrari Ambassador for the Dino bag, Dina Asher-Smith MBE, spoke openly about what sits behind performance. The discipline, the marginal gains, and knowing when to trust instinct versus logic. What a woman. The conversation flowed into style and identity too. Her take was simple. Wear what feels like you. Not trends, not expectations. That same clarity runs through Ferrari, where everything is intentional.

Champagne followed, conversations continued, and the afternoon slipped into evening without anyone in a rush to leave.