Aston Martin at the London Design Museum - 20 Apr 2016
Another week and yet another perk of membership as Team AV and members headed to the iconic London Design Museum for a squizz at the new DB11. The evening started with a champagne reception followed by an exceptional evening at this incredible museum devoted to contemporary design. Aston Martin Chief Creative Officer Marek Reichman and Design Museum Director Deyan Sudjic gave a fascinating talk about how design evolves, “How does Aston Martin create an iconic car? What is beauty, and is a mechanical structure like an automobile beautiful? What is the future relevance of an independent luxury sports car brand, and how will it evolve? “
It would take too long to tell you the answer but what we can say is, we had a great time, and fell even more in love with the DB11. A splendid evening all round, many thanks to Aston Martin and the London Design Museum.
A Way Of Life.